Domain Name for your Business
The domain name you choose for your website is just as important as the name you choose for your business. After all, your website is the face of your business online.
Our domain name registration service gives you the most for your money. We also offer great service to our customers every single day. Our domain name registration packages offer more features and enhancements than any other domain provider on the market.
But there are a lot of things to consider and it can feel overwhelming, so here are some tips to make it easier. We’ll cover the following topics:
- Domain name considerations
- Paying too much
- Domain privacy
- Buying domain names
10 Tips For Choosing A Domain Name For Your Business
- Align your domain with your brand and vice a versa: If you’re starting a new business, research available domains before committing to a business name.
- Find a unique domain name: complete a Google search of possible domain names before purchasing to make sure that you’re not competing with a prominent brand or unknowingly affiliated with unsavory websites.
- Try to find a .com. They are still the standard for business use. However, if a .com is not possible, from an SEO perspective, other gTLD (Generic Top Level Domains) work just as well. New gTLDs are becoming available all of the time.
- Your domain doesn’t have to contain your keywords: although it can help with branding, it is no longer tied to improved search rankings*.
Note: Officially, Google says that it is not a ranking factor, however, some SEOs claim that it still offers a small boost.
- Your domain should be short and easy to type.
Example: If you repair windshields in Boise, you probably shouldn’t select boisewindowwelderandrepair (Boise Window Welder and Repair). Although perfectly descriptive of your service, it’s not easy to type or read.
- Hyphens: Most “Domain” guidelines recommend avoiding hyphens in a domain name (i.e. my business.com is better than my-business.com), however, there are times when they can work.
I would not use a hyphenated domain if the non-hyphenated version is a direct competitor, or business in your geographical market.
- Numbers (i.e. 5th vs Fifth): Again, most guides recommend against using actual numbers, instead suggesting that the number be spelled out, however, like the hyphen rule, I think that there are circumstances where it can work.
- Avoid being too cute or clever with your domain name. It’s become more common to see online businesses intentionally using misspellings or slang terms which can be confusing to new searchers – unless of course you set up a re-direct from the traditional spelling as well.
- Avoid Copyright infringement.
Example: A web designer, specializing in WordPress web design, may want to include “WordPress” in her business name. However, “WordPress” is copyrighted. She could use WP, and then use the word WordPress in her content, but not in her business name.
- If your business is specific to one geographical area, use Geo-location terms to differentiate your domain name (i.e. add your City, State, or neighborhood to your URL – “Boiseplumbing.com” )
Find your domain name today!